|Creating a marketing plan entails the process of careful planning and organization of marketing activities. When you are working on a marketing plan writing be sure that you will need to identify the strengths and weaknesses of the company’s competitors. Moreover, as you are developing your marketing plan assignment, be sure that you will have to describe the competitors and the rates of product demand. As you see, it can be really time-consuming and challenging to develop a marketing business plan with a detailed analysis and discussion.
When it comes to the structure of the marketing plan, be sure to carefully follow all the principles and rules of organization. The marketing plan should have an executive summary page; the situational analysis section; the analysis of strengths, weaknesses, opportunities, and threats (the SWOT analysis); the discussion of the marketing strategy, analysis and forecasts of the financial situation; as well as the action program.